3 Reasons Amazon is Losing the Plot in India

Back in 1994, Amazon set out to become “the world’s largest bookseller,” making books from all over the world available a mouse click away. And they did it, quickly expanding into additional product categories, selling everything from car parts to condoms. Jeff Bezos’ juggernaut soon galloped through U.S. and out into the world, setting up shop in as many promising markets as they could.

But they got stalled when it came to Asia, the fastest growing online market in the world. The first evidence of this was in China where Jack Ma’s Alibaba dominates e-commerce, holding onto its nearly 80% market share. Amazon entered China in 2011, but the company hasn’t flourished and some analysts estimate that Bezos’s company may have lost $600 million in China by now.