3 Strategies For Publishing Content Across Social-Media Platforms

Whether you're marketing a product, a service or your own ideas, there are three strategies you can use to publish content across social-media platforms, depending on whether the content is owned, curated or promotional. 1. Owned Content: With an "owned content" strategy, you're writing original material on a periodic basis. This approach helps generate interest and demand for products or services. Ideally, these products or services can be tied to a good deal of unique content, which starts to solve users' problems while also pointing them to potential solutions.