4 Reasons Publishers Need to Invest in Metadata

The topic of metadata crops up regularly as an issue publishers should care about, without much guidance as to why. So let’s ask that question now: Why should a publisher care about their metadata? The reasons are actually closely related to a publisher’s daily operations and bottom line. To that end, here are four reasons publishers should consider prioritizing an investment in metadata. Reason 1: Better Metadata Equals More Sales […]

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