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4 Ways to Be More Creative and Productive

November 27, 2012
Do you ever find yourself thinking, “Well, I could move to San Francisco, or New York, or China or Chile! And I could work in tech, or fashion, or marketing or something else!” while another voice in your head says, “This is my list of things to do today. I need to go buy groceries, book a bus ticket for tomorrow’s trip, follow up with Joe from the conference… ”

Holding these two types of thoughts—big picture ideas and day-to-day details—in your mind at the same time can lead to major stress....

 

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For marketers, Siri—Apple's voice-based digital assistant—is much more than a plaything for gadget geeks. It's a game-changer that will reshape search and transform the way consumers forge digital connections with companies. Although Siri can perform a range of functions—including text messaging, reminders, calendaring and more—the capability that's getting the most attention is search. Rather than entering search criteria into a text-based box, consumers can now access search through voice-based interactions.
 
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