Aer.io from Aerbook Lets You Curate Your Own Online Bookstore

Last week Aerbooks picked up a huge amount of traffic from Neil Gaiman when he tweeted out to his 2 million followers that he books were now available directly from the HarperCollins website. As it happens, HarperCollins is using the Aerbook Flyer service "to broadly integrate HarperCollins books into the fabric of the mobile and social web - delivering a mobile and tablet-optimized extended reading experience on any website and within any social stream." The service "includes a buy button that allows customers to directly purchase titles from www.hc.com or other e-book retailers,"