All the Pretty Websites: Why Discoverability Still Matters

For the last few years 'discoverability' has been the word on the lips of pretty much every snake-oil salesman at pretty much every publishing conference.

Recently though the publishing industry - god bless it - has appeared to have gone a bit quiet on the whole 'discoverability' idea and it seems like everyone is now trotting off after the new prettiest girl at the party - the 'direct to consumer' website.

Most of the big publishers have either launched or are about to launch new websites with a "heavy focus on direct to consumer marketing"