Prime members get two-day shipping on a large number of Amazon items at no extra cost, plus the ability to borrow Kindle books and stream movies. Prime currently costs $79 a year, but that might jump to $99 or even $119, according to Amazon (AMZN, Fortune 500) chief financial officer Thomas Szkutak.
An extra $40 would represent a 51% price hike and could push customers away. But the math might still makes sense for Prime members, depending on how often they take advantage of the free two-day shipping option.
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%0D%0A%20%20An%20extra%20$40%20would%20represent%20a%2051%%20price%20hike%20and%20could%20push%20customers%20away.%20But%20the%20math%20might%20still%20makes%20sense%20for%20Prime%20members,%20depending%20on%20how%20often%20they%20take%20advantage%20of%20the%20free%20two-day%20shipping%20option.%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Faggregatedcontent%2Famazon-considers-40-dollar-prime-price-hike%2F" target="_blank" class="email" data-post-id="11499" type="icon_link"> Email Email
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