Amazon Is The Most Lucrative eBook Sales Channel

Not surprisingly, Amazon is the most lucrative sales channel for eBooks, according to Revealing the Business of eBooks: 2009-2012, the fourth eBook survey of publishers conducted by Aptara and Publisher’s Weekly. The study, which was conducted in April, found that 68 percent of eBook publishers sell via Amazon making it the most popular sales channel for eBooks, followed by Apple’s iBookstore which is used by 58 percent of eBook publishers.