Amazon Reinvents the Children's Book: New Rapids App Shows Stories in the Style of a Messaging App

Amazon has designed a new app that it hopes will entice children to read more.

Called Rapids, this technology presents interactive stories and colorful illustrations in a style that looks like the characters are texting each other in a thread.

Readers can view the messages as the story is being told or scroll through the text at once — there is also a function that lets kids see the definition and hear the pronunciation of words in the story.