Amazon’s Awful War of Words: How an Iron-Fisted PR Strategy Went off the Rails

lately Amazon has become the Goofus of publishing news, the surly, inconsiderate and gauche kid who never seems to get anything right. This is not to say that Amazon is any less powerful in the marketplace or less likely to triumph in its ongoing war against book publishers. But on the P.R. front, in its most recent battle against the Hachette Book Group, the online retailer has stumbled again and again.