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Amazon Takes on Apple in US School Market With Kindle

October 17, 2012
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Amazon.com announced an initiative on Wednesday to get its Kindle e-readers and tablet computers into schools, entering a market that has been particularly successful for rival Apple and its iPad device.

Amazon said it has been testing Kindles in recent years with hundreds of kindergarten through 12th grade schools in the United States, selling the devices at bulk discounts and helping them purchase and distribute e-books to students....

 

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