Amazon's Jeff Bezos Doesn't Want An Empire, He Wants The World

February 18, 2013

Text Size - +
Print

Photos

Get the Flash Player to see this rotator.

Two years ago, faberNovel published a study called “Amazon.com: The Hidden Empire.” Detailing the strategies by which the company had gone from a scrappy startup to a world-dominating e-commerce site in the course of 17 years, the study generated a lot of discussion on the web.

We called it “The Hidden Empire” because at the time, Amazon was somewhat of a secret giant. Of course everyone bought their books on Amazon, but in 2011, the mainstream opinion was that Apple, Google and Facebook were the giants of the times....

Read Full Article...

Source: TechCrunch

Companies Mentioned:

	Amazon.com		Apple		Facebook
	Google

People Mentioned:

Jeff Bezos

Steve Jobs

MORE ON
E-BOOKS & DIGITAL PUBLISHING

MORE ON E-BOOKS & DIGITAL PUBLISHING >>

FROM THE BOOKSTORE

Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value

In Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value, you'll get chapters focusing on:
Managing the New Customer—and the New Customer RelationshipPlanning Relationships with Existing CustomersOne-Through-One: Engaging Social CustomersB2B RelationshipsCustomer AnalyticsAnd more!...

ORDER NOW

Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, Revised and Updated

Introduces you to the psychology, behavior, and influence of the new social consumer Shows how to define and measure the success of your social media campaigns for the short and long term Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter Revised paperback edition brings...