Author Paul Coelho Tests ‘Pay as You Wish’ Model on His Blog

Don't like Paulo Coelho's book? Don't pay for it.

The bestselling author of "The Alchemist" put free e-copies of two of his books on his blog this week. He is asking readers to decide later whether the works were worth purchasing, and if so, to name their price. The Brazilian-born author, who posted "Manual of the Warrior of Light" in English and "Brida" in Portuguese, wrote: "If you like the text, please buy it-so we can tell the publishing industry that this idea does not harm the business."