Bad News for Amazon Is Good News for Apple

There may be a reason for last week’s fire sale on’s Kindle Fire.

Maybe they’re just not selling.

Pacific Crest analyst Chad Bartley lowered his unit sales target for Amazon’s attractively priced tablet yesterday. His supply chain checks show that Amazon is likely to sell just 6 million Kindle Fire devices this holiday quarter, well off the 8 million that he was originally targeting.

Obviously, most companies outside of Apple (NASDAQ: AAPL ) would kill to move 6 million tablets

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