Barnes & Noble has put up an excellent fight over the past few years against the rising tide of digital competitors like iPad,
Kindle Fire, etc.
But it would seem that the bookseller has still come up a bit short, as the Wall Street Journal reports that the company has plans to shut down nearly 20 stores per year over the course of the next decade....
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Barnes & Noble and Microsoft Complete Strategic Partnership in New Subsidiary: NOOK MEDIA LLC
October 4, 2012
From Publishing Business Today
New York, NY and Redmond, WA (October 4, 2012) – Barnes & Noble, Inc. (NYSE: BKS) and Microsoft (NASDAQ: MSFT) today announced the completion of their previously announced strategic partnership in NOOK Media LLC, a recently formed Barnes & Noble subsidiary and a leader in the emerging digital reading and digital education markets. Microsoft and Barnes & Noble’s strategic partnership in NOOK Media LLC will enable the companies to advance world-class digital reading experiences to the hundreds of millions of customers they jointly serve.
Technology Helps Barnes & Noble Survive ... and Thrive
June 7, 2012
From ROI Report
As it watched its biggest competitor file for bankruptcy and cease operating, Barnes & Noble knew that a change to its business model was necessary for its survival. Specifically, that change meant shifting its focus to becoming a digital book seller. In his keynote address at the Internet Retailer Conference & Exhibition in Chicago yesterday, William Lynch, CEO of Barnes & Noble, detailed how the bookstore chain has used the web to redefine and grow its business.
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