Barnes & Noble, Planning Brand Refresh, Turns to Mullen for Creative
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Bookseller Barnes & Noble has tapped Interpublic Group of Cos.' Mullen, Boston, as its creative agency. The retailer is planning to refresh its brand with an effort that includes an estimated $40 million investment in marketing and a new look for stores, people familiar with the matter said.
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- Companies:
- Amazon.com
- Barnes & Noble Inc.
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