Barnes & Noble ‘Sync-Up!’ Program Brings Print and Digital Books Together for Holiday Season

The bookseller Barnes & Noble today introduced a holiday promotion that brings print and eBooks together for holiday shoppers. B&N Sync Up! allows book buyers to purchase one or more paperback editions from a curated selection of titles at any of the Barnes & Noble 650 store locations, then purchase the same title as a NOOK Book digital edition for $4.99.

The real value of the program is that the buyer can either enjoy both copies, or they can gift them to their friends or family.