Bogie’s Burn Book: There’s a Tumblin’, Tweetin’ Bull in the Knopf China Shop

A few weeks ago, Paul Bogaards did something few good publicists, let alone the head of public relations at New York’s most patrician publishing house, would suggest their client do. In the early hours of Jan. 24, the 51-year-old executive director of publicity and marketing for Knopf posted “The Hierarchy of Book Publishing,” a top-100 ranking of his colleagues and competitors, on his personal Tumblr. Far from a fawning Forbes-style list, Mr. Bogaards’s blog post was a gallows-humor-inflected schematic of an industry in collapse. Books are so screwed, it suggested, that a