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Klopotek's%20Publishers%20Forum<%2Fa>%20today,%20Lance%20Fensterman,%20Global%20Senior%20Vice%20President of%20ReedPop<%2Fa>%20-%20the%20organization%20that%20produces%20BookCon,%20New%20York%20ComicCon,%20and%20many%20events%20around%20the%20world,%20says%20the%20publishing%20world%20needs%20to%20not%20think B2B%20or%20B2C,%20but%20E2E%20(end-to-end).%0D%0A%0D%0A%20%20He%20notes%20that%20little%20more%20than%20five%20years%20after%20launch,%20ReedPop%20now%20runs 25%20global%20events%20-%20making%20it%20largest%20producer%20of%20pop%20culture%20events%20around%20the%20world%20-%20and%20this%20year%20some%20one%20million%20fans%20will%20attend%20the%20events,%2070%%20of%20whom%20are%2018-35%20years%20old.%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Faggregatedcontent%2Fbook-marketing-today-its-about-developing-fans%2F" target="_blank" class="email" data-post-id="18023" type="icon_link">
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Speaking at Klopotek's Publishers Forum today, Lance Fensterman, Global Senior Vice President of ReedPop - the organization that produces BookCon, New York ComicCon, and many events around the world, says the publishing world needs to not think B2B or B2C, but E2E (end-to-end).
He notes that little more than five years after launch, ReedPop now runs 25 global events - making it largest producer of pop culture events around the world - and this year some one million fans will attend the events, 70% of whom are 18-35 years old.
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