Book Publishers Scramble to Rewrite Their Future

After centuries in which books and the process of publishing them barely changed, the digital revolution has thrown the entire business up for grabs. It’s a transformation that began with the rise of Amazon as an online bookseller and accelerated with the resulting decline of the physical bookstore. But with the shift to ebooks—which now represent upwards of 20 percent of big publishers’ revenue, up from 1 percent in 2008—every aspect of the existing framework is now open to debate: