Book Publishing’s Big Data Future

The publishing industry is not one of the overachievers in terms of its use of big data. And since my book on big data-Big Data @ Work-is out, I thought it might be fun to speculate on what big data will do to the business of publishing books. The goal of any publisher is to get its content bought and read. In the past, publishers could know only if their books and magazines were bought, and knowing even that was problematic.