Book Business

You will be automatically redirected to bookbusinessmag in 20 seconds.
Skip this advertisement.

Advertisement
Advertisement
 

Book Tours: Hell or Helpful? Author's Snark Ignites Debate

January 24, 2013
Get the Flash Player to see this rotator.
 
As First World Problems go, the awfulness of the author’s book tour is hardly a novel one.  Yet a recent column in Salon by “Go The F*** To Sleep” writer Adam Mansbach on the horror that is the under-attended bookstore appearance provoked a notably strong response, both among those who sympathized with his plight, or at least found his description of it worth a chuckle, and among those who were less than amused.

To the latter, many of whom work in the book industry, Mansbach displayed a lack of graciousness…
...

 

Companies Mentioned:

MORE ON MANAGEMENT & FINANCE >>

FROM THE BOOKSTORE

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more4 email case studies Email Marketing 2014 Trends, Best Practices & Case Studies

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices...

ORDER NOW

To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, Daniel Rowles gives practical and hands-on training on how to design, implement and measure an effective digital strategy. Mobile Marketing How Mobile Technology is Revolutionizing Marketing, Communications and Advertising

To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, Daniel Rowles gives practical and hands-on training on how to design, implement and measure an effective digital strategy. ...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: