BookGrabbr Encourages Readers to Promote Books Online

Hachette, Simon & Schuster, Worthy, Regnery, Beaufort and Dunham Books are among publishers test driving a new social media marketing tool for publishers called BookGrabbr.

The online marketing tool allows publishers to give away eBooks or sections of eBooks in exchange for a social share from consumers. The idea is that by giving consumers book excerpts and requiring them to post about it on Facebook, Twitter, or LinkedIn, that they will spread the word about the book with their networks and the books will take off virally.