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%0D%0A%20%20They%20are%20already%20in%20the%20business%20of%20linking%20content%20to%20markets,%20the%20purpose%20of%20content%20marketing;%0D%0A%20%20<%2Fli>%0D%0A%20%20 They are%20established%20as%20content%20curators,%20a%20core%20component%20of%20effective%20content%20marketing;%0D%0A%20%20<%2Fli>%0D%0A<%2Fol>%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Faggregatedcontent%2Fcan-publishers-compete-as-content-marketers-4-advantages-they-have%2F" target="_blank" class="email" data-post-id="18104" type="icon_link">
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Publishers that see the value of conversion architectures and content marketing may still wonder, "Can we really compete in this space?" I'm strongly arguing yes, as publishers already have the skills required to compete effectively as content marketers. In fact, publishers can deliver on the promise of conversion architectures and content marketing because:
- They are already in the business of linking content to markets, the purpose of content marketing;
- They are established as content curators, a core component of effective content marketing;
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