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expanding%2040%%20discounts%20to%20the%20top%20selling 100%20titles<%2Fa>%20-%20a practice%20that%20echoes%20the%20strategy%20of%20Barnes%20%26%20Nobel%20from%20the%20early%201990s%20when%20the%20company%20was%20in%20an%20aggressive%20expansion%20mode.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Faggregatedcontent%2Fcanada-s-indigo-bookstore-refocuses-books%2F" target="_blank" class="email" data-post-id="17583" type="icon_link">
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It's good to learn that Canada's dominant bookstore chain, Indigo has announced it will re-focus on books and is redesigning its stores to emphasis the company's role as a bookseller - in part by expanding 40% discounts to the top selling 100 titles - a practice that echoes the strategy of Barnes & Nobel from the early 1990s when the company was in an aggressive expansion mode.
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- People:
- Heather Reisman
- Places:
- Canada
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