China’s Mobile Reading Phenomenon

China's current publishing landscape is at once exciting and complex, and is in the midst of a significant transformation through its opening up to the world in commerce and culture, and through the impact of technology which is, as elsewhere, radically changing the way its readers consume and share written content.

In December 2014, the number of Internet users in China reached 649 million, of which the number of mobile Internet users had reached 557 million (85.8%), according to the 35th Statistical Report on Internet Development in China