Coloring Books Drive Big Adult Trade Sales Gain

Led by sales of trade paperbacks — the format for adult coloring books — sales of adult books rose 9.5% last November over November 2014 at trade houses that report to AAP’s StatShot program. Sales of trade paperbacks rose 31.4% in November, helping to offset a 14.9% drop in ebook sales at reporting companies.

In the children’s/young adult category, November sales rose 7.9%, driven by a 55.4% jump in sales of board books. Ebook sales were down 28.0% in the month.