Comedy Central Launching Book Imprint

Comedy Central is taking its brand to bookstores. The network is launching a publishing imprint with Running Press (part of the Perseus Books Group) with plans to release everything from memoirs to joke and novelty books. The first title from Comedy Central Books will be a holiday themed novelty book from comedian/actor Denis Leary. It’s set to roll out in October with a multi-platform marketing push highlighted by a new Leary-headlined comedy special on the network the will be reminiscent of 2005's Merry F#%$in' Christmas.