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Publishing and automobile industry players have just begun spinning up efforts at the World Wide Web Consortium, said W3C Chief Executive Jeff Jaffe in an interview here at Mobile World Congress. So don't be surprised to see proprietary technology for e-book readers and in-dash computer systems slowly disappear in favor of software based on Web technology. Books are perhaps an obvious area for Web technology, given that in electronic form they're just formatted documents and the Web began its life as a way to share formatted documents.
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