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Cyber Monday E-Commerce Spend Was $1.465B, Biggest Day Ever In U.S.; Home Clickers Bought The Most: ComScore

November 28, 2012

Led by sales on sites from Apple to Zappos and back to Amazon again, consumers put any questions they may have had about the state of the economy to one side, and they spent like crazy.

This past weekend, the first of the holiday shopping season, has already been breaking records for consumer online spend. Today comScore announced one more: Cyber Monday raked in $1.465 billion in online sales, making it the heaviest-spending day in U.S. e-commerce history. It was second only to this year’s Black Friday sales, which topped $1 billion.




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comScore, Inc., a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for September 2012 based on data from the comScore Media Metrix service. Schools were back in session in September, sending an influx of students, teachers and parents to Education sites. Many Americans were also on the hunt for deals this month at Incentive sites.


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