Design How to Share Your Story, Not Just How to Tell It

A book is a lifeless object. Its power lies in its ability to circulate ideas. Although we like to champion its importance, the narrative isn’t a book’s defining quality. If it isn’t shared, a book is just another unknown story.

And yet innovation in digital book design tends to fixate on how to tell a story rather than how to share a story. This is possibly because narratives enhanced by touch screens, algorithms, geo-location triggers and live feeds are an addictive design challenge. But in our enthusiasm to design innovative products, we risk overlooking an entire area of the digital design: innovation in distribution.