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Each year, Allensbach Media Market Analysis conducts a major study of 25,000 Germans about their media consumption habits and behavior. Due to the study's size, its conclusions are an accurate representation of the German-speaking population aged 14 and over, making it one of the most important media market studies in Germany.
Do Germans Read Ebooks?
According to the AWA 2015 study, 8.5% of Germans read ebooks, while an additional 11.5% are interested in trying out digital reading. The number of people being opposed to digital reading is much higher
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