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Wiley’s iconic Dummies brand, known for its approachable how-to guides and recognizable yellow and black design, is celebrating its 25th anniversary this year by getting a new, modern look — both in print and online. The rebranding will officially launch in May 2016.
The first Dummies how-to book was published in 1991, and the brand now boasts 1,800 titles and 250 million books in print. But print books are no longer at the core of the brand.
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