In the days when books were only available in wearable and tearable bound editions, it made sense for buyers to pay money upfront. But with the advent of e-books, that model may no longer be desirable or even necessary, contends Israel-based entrepreneur Yoav Lorch. Lorch, who is also a published author, is the founder and CEO of Total Boox, a web and app-based system in early beta that lets you "read first, pay later."...
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
In Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value, you'll get chapters focusing on: Managing the New Customer—and the New Customer RelationshipPlanning Relationships with Existing CustomersOne-Through-One: Engaging Social CustomersB2B RelationshipsCustomer AnalyticsAnd more!...
Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, Revised and Updated
Introduces you to the psychology, behavior, and influence of the new social consumer Shows how to define and measure the success of your social media campaigns for the short and long term Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter Revised paperback edition brings...
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, Revised and Updated
