E-bookstore Startup Lets You Read First, Pay Later

In the days when books were only available in wearable and tearable bound editions, it made sense for buyers to pay money upfront. But with the advent of e-books, that model may no longer be desirable or even necessary, contends Israel-based entrepreneur Yoav Lorch. Lorch, who is also a published author, is the founder and CEO of Total Boox, a web and app-based system in early beta that lets you “read first, pay later.”

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