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The ebook will overtake the paperback and hardback as Britons' preferred format for reading their favourite novels by 2018, according to a report. The UK consumer ebook market - which excludes professional and educational books - is forecast to almost triple from £380m to £1bn over the next four years.
Over the same period, accounting group PwC predicts that sales of printed editions will fall by more than a third to £912m as the UK population's reading habits become dominated by tablets, with 50% of the country expected to own an iPad
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- Companies:
- Apple
- Bloomsbury
- Places:
- UK
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