Elsevier's Gemma Hersh Talks About the Power of Text and Data Mining

The latest interviewee in our What is a Publisher Now? series is Gemma Hersh, Policy Director of academic publishing giant Elsevier. Next month Gemma will appear at the ALPSP International Conference in a session called 'Welcoming the Robots', in which she will discuss the currently hot topic of data mining. Gemma was instrumental in Elsevier's recent launch of its new policy on data mining. Ahead of ALPSP we caught up with her to learn more about data mining, wits potential importance and what publishers are doing to address it.