Open Enrollment | Subscribe to Book Business HERE
Follow us on

Everyone loves a Penguin

November 1, 2012
Get the Flash Player to see this rotator.
Markus Dohle, Chief Executive of Random House, must have had a long hard think about what a booklover could possibly treasure more than a Kindle.

The answer is, of course, a Penguin. Everyone loves Penguin. Their paperback covers have become such a design cult that people flock to buy not just their books, but also bags, mugs, postcards, and even deckchairs, trussed up in Penguin livery. If Random House wants to stand up to the mighty Amazon, then this strong brand is a boost to their arsenal....


Companies Mentioned:

People Mentioned:

More Suggested Content:

Penguin, Random House Merger Shows E-Books Dominate
October 31, 2012
  By Paul StJohn Mackintosh So two of the largest publishers in the world are merging their book arms entirely to deal with “this exciting, fast-moving world of digital books and digital readers,” to quote Pearson CEO Marjorie Scardino. Could there be any clearer proof that e-books are where the action is, and that the print-only [...]
Random Hosue Bertelsmann 2012
What the Random House-Penguin Merger Means for Authors (Analysis)
October 31, 2012 From Hollywood Reporter
The Oct. 29 merger of book behemoths Random House and Penguin not only creates the world’s largest publisher, home to authors as diverse as Fifty Shades of Grey’s E L James and mystery writer Patricia Cornwell, it also will present a formidable challenge to the growing power of such digital distributors as Amazon and Apple. And some already are worrying that the consolidation will decrease opportunities for authors and drive down advances.


Click here to leave a comment...
Comment *
Most Recent Comments: