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Everyone loves a Penguin

November 1, 2012
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Markus Dohle, Chief Executive of Random House, must have had a long hard think about what a booklover could possibly treasure more than a Kindle.

The answer is, of course, a Penguin. Everyone loves Penguin. Their paperback covers have become such a design cult that people flock to buy not just their books, but also bags, mugs, postcards, and even deckchairs, trussed up in Penguin livery. If Random House wants to stand up to the mighty Amazon, then this strong brand is a boost to their arsenal....

 

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What the Random House-Penguin Merger Means for Authors (Analysis)
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The Oct. 29 merger of book behemoths Random House and Penguin not only creates the world’s largest publisher, home to authors as diverse as Fifty Shades of Grey’s E L James and mystery writer Patricia Cornwell, it also will present a formidable challenge to the growing power of such digital distributors as Amazon and Apple. And some already are worrying that the consolidation will decrease opportunities for authors and drive down advances.
 

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