Everyone loves a Penguin

Markus Dohle, Chief Executive of Random House, must have had a long hard think about what a booklover could possibly treasure more than a Kindle.

The answer is, of course, a Penguin. Everyone loves Penguin. Their paperback covers have become such a design cult that people flock to buy not just their books, but also bags, mugs, postcards, and even deckchairs, trussed up in Penguin livery. If Random House wants to stand up to the mighty Amazon, then this strong brand is a boost to their arsenal.

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