Former Borders VP Seeks Backing for Startup Idea: Selling Book Content to Websites

A former vice president at Borders Group Inc., the onetime book giant that went out of business in 2011, is convinced there is money to be made from the book industry and has been meeting with angel and venture capital investors to help launch his startup company, ContentOro LLC. Bob Chunn, who has incubator space at Ann Arbor Spark, wants to license book content from publishers and sell it to websites in need of content. At least one local veteran entrepreneur, Chuck Newman, who founded ReCellular Inc., an Ann Arbor-based company that recycles cellphones, has bought into Chunn's vision, literally, as his first investor.