Frankfurt Book Fair 2014: Paulo Coelho Tells Publishers 'Don't Be Greedy'
At a standing room only session at the Frankfurt Book Fair, bestselling Brazilian author Paulo Coelho had a message for publishers: Embrace change. And, lower your e-book prices.
At the packed event, Coelho and fair director Jeurgen Boos talked about the future of the book business, with Coelho telling the audience that change could not be stopped. "It is a lost case," Coelho said. "Paulo, you're saying the war is lost?" Boos asked. "I'm not saying the war is lost," Coelho replied