Google mines Frommer's Travel for social data, then sells the name back

Today, it appears that Google, despite selling the Frommer's name, has retained the brand's social data and is integrating it with what is now called Zagat Travel. “Google is keeping all of the followers that Frommer’s accrued on Twitter, Facebook, FourSquare, Google+, YouTube and Pinterest.” PaidContent writes. “These thousands—or more likely millions—of accounts are valuable because they represent a huge collection of serious travel enthusiasts.”

The move became known when Google changed the name of the Twitter handle @FrommersTravel to @ZagatTravel today…