Hachette CEO Nourry and “The Way to Death”

“When you lose control over your price point you are on the way to death,” said Hachette Livre Chairman and CEO Arnaud Nourry when asked if he was worried about perceptions of the value of books created by Amazon’s drive to discount.

“We have to be very careful and never think it is behind us,” he said. “We are still concerned and I am glad that there is a consensus among major publishers that we should keep control.”