HarperCollins Launches Daily Facebook Live Program Featuring Authors

Authors, get ready for your close-up.

HarperCollins Publishers is launching a daily Facebook Live program that enables readers to interact with its writers through real-time video and written questions, helping authors expand their reach beyond local bookstore events.

The book publisher is the latest company to experiment with the social network’s real-time video tool, which was introduced broadly in the U.S. earlier this year. HarperCollins and other major publishers are putting greater emphasis on building closer ties to consumers through social media and email to help boost sales. HarperCollins, like The Wall Street Journal, is owned by News Corp.