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Here's the problem with book publishers' discovery problem

February 15, 2013
Conferences are most useful when they shift your thinking in some way. Those moments are rare, but I got to enjoy two of them this week at two separate conferences — Book^2 Camp, a book publishing “un-conference,” in New York on Sunday and the much larger O’Reilly Tools of Change Conference on Wednesday and Thursday. I came away with some new thoughts on discoverability and walled gardens…
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Book 2 Camp
Is “Discoverability” Even A Problem?
February 12, 2013 From Brett Sandusky
This Sunday I attended the annual Book 2 Camp, which has become the pre-TOC venue for unconferencing since it began 3 years ago. All programming is proposed and carried out that day, so you never know what you are going to get.

This year, my favorite thing that happened was, during a session on talking about “what readers want” proposed by Jeff O’Neal and Rebecca Schinsky of BookRiot, Laura Hazard Owen said after a pretty awesome leadup, “What if discoverability turns out to not even be an issue?”
 

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