Hooked Is an App for Readers Who Think Fiction Should Be More Like Text Messaging

Will the next great novel be nothing more than a series of text messages?

Uh, maybe not, but there’s always room to experiment with new formats. That’s what husband-and-wife team Parag Chordia and Prerna Gupta are trying to do with their new startup Telepathic, which is launching its first app, Hooked.

Telepathic is also announcing that it has raised $1.2 million in new funding, bringing its total raised to $1.9 million.