The nature of book publishing is changing, in ways big and small. In fact, the very nature of what a book ‘is’ is shifting. But that’s not what I’ve been thinking about these past few days. No, my exploration today is about authors – and what the author of the future needs to do in order to be good partners with their publisher.
Wow, did I just say that? You bet I did. Partners. Because the nature of how books are conceived, written, and brought to market, is being dramatically re-invented....
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
Valuable Content Marketing
