How Does the University Press Remain Relevant?

That's the case for irrelevance: diminished financial support, a declining market for press products, new competition within a press's own institution, and cultural resistance to the very disciplines that university press publishing does so much to support. But the question-How do we remain relevant?-is not a rhetorical one. The presses in a variety of ways are seeking to answer it. The responses fall into a number of groups, which are not always mutually exclusive:

The case for realism. Some press directors see their role as learning to operate in a world of diminished expectations.