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How EDC Plans to Sell More Books After Dropping Amazon

February 28, 2012
The Educational Development Corp., which announced today that it is pulling all of its titles from Amazon, plans to increase its sales by abandoning the major online retailer, according to the company’s CEO.

Amazon accounted for about 13% of EDC’s sales in 2011, estimated Randall White, CEO of the publicly traded Tulsa, Okla.-based children’s book publisher. The exact number is uncertain because EDC sells to Amazon through distributors who also sell through other channels and do not provide EDC an exact breakdown of sales.

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Small Publisher Pulls All Its Books From Amazon
February 28, 2012 From paidContent
Tulsa, OK-based children’s book publisher Educational Development Corporation will no longer sell any of its titles on Amazon (NSDQ: AMZN), in a move EDC president Randall White calls “critical” to his company’s growth. However, the company is uniquely positioned to make such a move. EDC, which had revenues of $27.2 million in 2011, owns two lines of books: Kane/Miller, which publishes children’s books in translation from around the world (yup, including Everyone Poops) and the U.S. branch of educational illustrated Usborne Books (the company is run separately in the UK).
 

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