How EDC Plans to Sell More Books After Dropping Amazon

The Educational Development Corp., which announced today that it is pulling all of its titles from Amazon, plans to increase its sales by abandoning the major online retailer, according to the company’s CEO.

Amazon accounted for about 13% of EDC’s sales in 2011, estimated Randall White, CEO of the publicly traded Tulsa, Okla.-based children’s book publisher. The exact number is uncertain because EDC sells to Amazon through distributors who also sell through other channels and do not provide EDC an exact breakdown of sales.

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