How Many Kindle Fires are Being Returned to Amazon?
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All happy Kindle Fire customers, to paraphrase Tolstoy, are the same. Unhappy customers, however, are unhappy in their own way. To get a feel for what makes them unhappy—and how unhappy they are—we spent some time Saturday morning reading the Kindle Fire feedback on Amazon.com. There were 3,678 write-ups in all, nearly half of them (47%) glowing five-star reviews that basically said the same thing (Typical headline: "Outstanding value at $199"). What interested us, however, were the 491 (13.3%) one-star reviews.
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- Companies:
- Amazon.com
- People:
- Kindle Fires
- Tolstoy
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